• About
  • Work
  • CV
  • Services
  • Contact

Cara McDonald

  • About
  • Work
  • CV
  • Services
  • Contact

Hi, I’m Cara.

Seven years in agencies taught me the ropes — and a few tricks — before I launched my own business in 2017. Since then, I’ve teamed up with everyone from fresh-faced startups to global heavyweights in B2B, B2C, healthcare, and SaaS, crafting copy that sounds like them and sticks with their audience.

My approach is collaborative and data-informed. I utilize large language models but also know when and how to use AI to maximize efficiency without diminishing value. In other words, I can work smarter and faster without sounding like a 🤖.

See my work
 

Clarity

I cut the fluff so your message lands fast.

Creativity

I add fresh ideas and personality people remember.

Consistency

I keep your voice — and my deadlines — rock solid.